10X Car Dealer Summit DubaiFor UAE Dealers Who Are Done
Depending On The Market
To Sell Their Cars.
Dubai | Paramount Hotel, Dubai | 21 September 2026
50 Dealers Only · AED 997 Per Seat
The Market Changed. Your Dealership Has To Change With It.
For years, portals delivered customers to your showroom. That environment is gone.
The pie is shrinking for incumbents — but Chinese brands grew while regional sales fell. They are taking share, not waiting for demand. The competitive advantage is no longer inventory — it is the customer relationship you keep after the sale.
- ▸Dealers paid for visibility.
- ▸Customers arrived.
- ▸Sales teams took orders.
- ▸Inventory was scarce.
- ▸Discounting was easier to justify.
- ▸Competition is back.
- ▸Inventory is back.
- ▸Customers have more choices.
- ▸Portal costs keep rising.
- ▸Many dealerships still do not own the customer relationship, the data or the demand.
The dealers who win the next phase of the UAE automotive market will build a sales and marketing system they control.
That is what this Summit is about.
The UAE Automotive Market Reset
The market will not sell your cars for you anymore. Damien Collins breaks down what is happening across the UAE automotive market and why the old dealer model is becoming harder to sustain.
- ▸Why portal dependency creates rising acquisition costs.
- ▸Why dealers are competing for the same customers.
- ▸Why discounting becomes the default when differentiation disappears.
- ▸Why customer data is becoming one of the most valuable assets inside a dealership.
- ▸Why the next competitive advantage will come from owning demand, not renting attention.
You will leave with a clear view of what has changed and what your dealership needs to change next.
Stop Renting Your Customers
Your portal account is not your customer database.
A customer views a Ferrari.
Clicks a listing.
Sends an inquiry.
Your salesperson responds.
The vehicle sells.
Then What?
Where does the customer go?
How much do you know about them?
What happens when they are ready to buy again?
Who follows up?
Who knows which vehicle they wanted?
Who knows when their finance expires?
Who knows when they are ready for their next car?
If the answer is "nobody", you are starting from zero again.
10XMarcel shows you how to move from rented demand to owned demand.
The goal is simple. Own more of the customer relationship.
Raise The Customer Experience Standard
Customers do not compare dealerships only on price. They compare the experience.
Damien and 10XMarcel break down where dealerships lose customers between the first inquiry and the final transaction. You will identify the moments where small changes create large commercial consequences.
From Order-Taker To Closer
Your showroom does not need more scripts. Your showroom needs a better sales system. 10XMarcel takes a typical UAE dealership interaction and breaks down what happens at each critical moment.
You will see where salespeople lose control of the process — and how to rebuild the conversation around decisions instead of discounts.
The Dealer Growth System
These are not separate departments. They are one commercial system.
You will see where the money leaks out — and where your dealership should intervene first.
Your Dealership Growth Audit
Every qualified dealership attending the Summit gets access to a one-hour Dealership Growth Audit. This is where the Summit becomes specific to your business.
Book At The Summit — Get Your Website Scorecard Free
Book your private Dealership Growth Audit on the day and receive a complimentary TMG Lean-5 Website Scorecard by The Motor Guild. A 100-point, evidence-based audit of your dealership website, scored against the premium GCC median across:
You leave with your score and your top 3 ranked fixes to turn more traffic into qualified enquiries. Built for the GCC market — not a US template.
- ▸Where your biggest commercial leak is.
- ▸What should be fixed first.
- ▸What should stop.
- ▸What should be built.
- ▸What the next 90 days should look like.
Your 90-Day Dealer Growth Plan
The goal is not another day of notes. The goal is knowing what happens on Monday.
Your First 30 Days
- ▸Fix lead capture.
- ▸Fix CRM discipline.
- ▸Fix response times.
- ▸Fix qualification.
- ▸Identify the biggest sales leakage.
Days 31–60
- ▸Build owned demand.
- ▸Improve customer experience.
- ▸Create systematic follow-up.
- ▸Reactivate existing customer data.
- ▸Reduce dependence on purchased leads.
Days 61–90
- ▸Automate follow-up.
- ▸Measure conversion.
- ▸Increase repeat business.
- ▸Increase referrals.
- ▸Build a predictable dealership growth system.
This day is for the people who run the floor — not the ones who just own it.
- ▸General Managers
- ▸Sales Managers & Sales Team Leaders
- ▸Showroom / Branch Managers
- ▸Marketing Managers
- ▸Used-car & multi-brand operators running day-to-day sales
If you answer for the numbers on Monday morning, this room is for you.
- ▸This is not a motivational conference.
- ▸This is not a generic marketing seminar.
- ▸This is not another presentation about AI.
- ▸This is not seven hours of theory.
You will work through the actual commercial system inside a dealership.
Proven On The Floor. Not The Whiteboard.
This isn't theory. These are real results from dealerships running the exact system you'll work through in Dubai — the same system Marcel was licensed to teach by Grant Cardone.
Grounded In The GCC — Not Just Imported
The Cardone system is proven worldwide. In this room it's carried by operators who know the UAE floor: 10XMarcel (Cardone Licensed Partner) and Damien Collins (15+ years GCC — Mercedes-Benz, Land Rover, Nissan Middle East) — plus a special guest from one of the UAE's leading automotive marketplaces, to be announced.
Results achieved by dealerships using the Grant Cardone / Cardone University methodology — the proven system taught at this Summit. Results are not typical and not guaranteed.
Three Operators. One Commercial System.
10XMARCEL
26 years in sales. $123M+ in deals architected or led. 12,000+ personal deals closed. Sales teams trained by Marcel have generated more than $1B. Marcel focuses on the sales system, customer acquisition, conversion, follow-up and commercial execution.
Damien Collins
15+ years across the GCC automotive sector, with experience across Mercedes-Benz, Land Rover, Nissan Middle East, KTM, W Motors and leading GCC automotive groups. Damien focuses on UAE market conditions, dealership operations, customer experience and commercial execution.
Sebastian Fuchs
22 years across the international automotive industry, with leadership experience across 20+ markets and businesses of up to 400 people — Hyundai, Europcar, Volvo Cars and Cox Automotive. Sebastian brings the broader automotive market perspective and connects industry change with dealership economics.
Note: 10XMarcel is the Grant Cardone Licensed Training Partner for this Summit. Damien Collins and Sebastian Fuchs are independent automotive operators and speakers — they are not Grant Cardone licensees.
Backed By Operators Who Know This Market.
The Summit is delivered alongside partners embedded in the GCC automotive and operations landscape.
The Motor Guild
The platform the GCC auto industry actually uses — community, jobs, vetted suppliers, academy and consulting for the professionals who run this region's automotive business.
Visit site →
DRC Project Management
Fractional COO and strategic project management for founders and CEOs across the GCC. Seventeen years inside operations — no decks, just execution.
Visit site →Interested in sponsoring the 10X Car Dealer Summit Dubai? Marcel@saleselite.io
Three Tiers. Five Spots. No Oversized Tickets.
Founding Partner pricing for the inaugural Dubai edition — priced for a first event, not a franchise. Once these 5 spots are placed, sponsorship closes for this edition.
50 dealership decision-makers in one room: General Managers, Sales Managers, Showroom and Marketing Managers, and used-car operators. Curated, not mass. 5 partners total — not 50 logos on a wall.
Presenting Partner
- ✓Official "Presenting Partner" naming across all Summit communications
- ✓Logo on the main stage screen, event signage and website
- ✓60-second address to the room during the welcome session
- ✓Exhibition table in the prime networking zone
- ✓Logo on the Dealer Growth Workbook given to every attendee
- ✓2 complimentary General Seats for your team
- ✓Featured LinkedIn / Instagram announcement + thank-you post
- ✓First right of renewal for the next Summit edition
Growth Partner
- ✓Logo on event signage, website and Dealer Growth Workbook
- ✓Verbal mention from stage during welcome and closing
- ✓Exhibition table in the networking zone
- ✓1 complimentary General Seat
- ✓LinkedIn / Instagram feature as an official Summit partner
Networking Partner
- ✓Logo on event signage and website
- ✓Exhibition table during the Networking + Audit Booking session — the day's highest foot-traffic block
- ✓Social media mention as a Summit partner
- ✓1 seat at partner rate
Reserve Your Founding Partner Spot
Spots are confirmed in the order deposits are received. Only 5 Founding Partner spots exist across all three tiers for this edition — once they're placed, sponsorship closes until the next Summit. All packages by invitation only.
One Day. One Complete System.
ONE DAY · PARAMOUNT HOTEL, DUBAI · 50 SEATS ONLY
Claim Your Seat
- ✓Full-day Summit access.
- ✓All core sessions.
- ✓Dealer Growth Workbook.
- ✓The complete Dealer Growth System.
- ✓Practical frameworks and diagnostic tools.
- ✓Networking with UAE dealership operators and managers.
- ✓Access to the Dealership Growth Audit process.
- ✓Book on the day: free TMG Lean-5 Website Scorecard.
40 seats only. Registration closes when the room is full.
For operators who don't want to wait to fix what's leaking.
- ✓Front-row seat — closest to the room, first into every breakthrough.
- ✓A private 2-hour 1-on-1 after the summit — we go straight into YOUR numbers and pinpoint the exact deals you're losing.
- ✓First pick of audit slots — VIPs book before the room (first come, first served).
- ✓Your TMG Lean-5 Website Scorecard, walked through WITH you.
- ✓Your personalized 90-day plan, built inside your private session around what we actually find.
Only 10 VIP Operator Seats.
The Market Won't Sell Your Cars For You Anymore. Your System Will.
50 Dealers.One Day.Dubai.